FOR INDEPENDENT HOTELS
Booking.com, Agoda and the other OTAs take 8 in 10 hotel bookings in Asia-Pacific1, and a commission on every one. We give your hotel the tools to compete on Google, in AI search and on your own website.
OTAS: 83 OF 100 BOOKINGS1 → HOTEL WEBSITES: 11 → AGODA: 16% → 21% IN THREE YEARS1 → RESELLERS: 1.8% → 6.1%1 → ALL-IN COST OF A BOOKING.COM BOOKING: 22–28%2 → 4 OF 15 HOTELS MISSING FROM THEIR OWN GOOGLE PRICE LIST3 →
OTA COMMISSION
Put in your own numbers. This is what goes to the OTAs.
YOUR NUMBERS
Asia-Pacific average: about 83%1
Base is about 15%. All-in it reaches 22–28%2
PAID TO OTAS, PER DAY
$665
PER YEAR
$242,827
SINCE MIDNIGHT TODAY
A running total of today's commission, updated every second.
Move 1 OTA booking in 10 to your own website: keep about $18,887 a year, after about 4% for card and booking-engine costs.
Simple maths from your numbers: rooms × occupancy × rate × OTA share × commission, spread evenly over the day. The Seen & Booked line uses the flat price per room in the prices below, which does not depend on your rate. An estimate, not a promise. Seen & Booked does not remove commission; it helps more guests book on your own website. OTAs bring you demand. The aim is to stop the avoidable leakage.
THE LEAKS
A booking site shows your room for less. Your own site is last, or missing. Every week we show you who sells cheaper and by how much.
OTAs buy ads on your name and sit above you.
AI assistants read OTAs and Google. Wrong facts there become wrong answers here. Nobody can make an assistant recommend you. We measure how often it names you and, from Seen & Booked, fix what it reads.
A guest in Moscow uses Yandex. Different country, different gatekeeper.
Illustrations use example data and "Your Hotel". Patterns are from real scans.
WHO SELLS YOUR ROOMS TODAY
WHAT WE DO
WE WATCH
We watch your hotel from your guests' countries and write you a weekly letter: your flags, the most costly first, with what is wrong, what the fix involves and who has to do it. Every quarter we measure how often ChatGPT and Perplexity name your hotel. In every plan.
WE FIX IT
We fix what the letter shows: your own website in Google's price list at the right price, and the facts on your Google profile, Bing, Apple Maps, Tripadvisor and Facebook, each with a link to your site. From Seen & Booked.
THE NAME AD
We run the ad on your hotel's name, in your own Google and Bing accounts, so OTAs stop sitting above you. In Seen, Booked & Defended. You pay Google and Microsoft directly.
THREE PLANS: Seen, Seen & Booked, and Seen, Booked & Defended. Each includes the one before. You pay per room, from $3 a room a month paid yearly. No audit is needed first. See the prices ↓
THE WATCH
From your guests' countries. Every week: your own price on Google's price list, and from Seen & Booked a search on your hotel's name on Google and Bing. Every month: your rank, your listings and your website health. Every quarter: how often ChatGPT and Perplexity name your hotel. When something slips, it goes in your weekly letter, with what to do.
EVERY WEEK
EVERY QUARTER
ON REQUEST
LISTINGS WE CHECK EVERY MONTH
Send us your hotel's name. One page, two findings: your own price on Google's price list, and how often AI assistants name your hotel.
We walk you through it on WhatsApp or LINE. No slides.
Seen, Seen & Booked, or Seen, Booked & Defended. No audit is needed first. Before Seen & Booked, we check for free whether your booking engine can connect to Google.
From Seen & Booked we work with your booking engine to get your own price onto Google's price list. If it is not there in 60 days, you get money back, where your engine can connect.
Every week you get a short letter with what is wrong, what the fix involves and who has to do it.
HOW DO YOU WANT TO PAY?
A weekly letter written for your hotel.
$3 a room a month$3.60 a room a month
A hotel under 25 rooms counts as 25. Smallest bill: $75 a month$90 a month
What we check:
Not included:
We fix what the letter shows.
$6 a room a month$7.20 a room a month
A hotel under 50 rooms counts as 50. Smallest bill: $300 a month$360 a month
Everything in Seen, plus:
You give:
Not included:
We run the ad on your hotel's name.
$9 a room a month$10.80 a room a month
A hotel under 50 rooms counts as 50. Smallest bill: $450 a month$540 a month
Everything in Seen & Booked, plus:
Not included:
Whether it pays for itself depends on how many OTA bookings move to your own site. Nobody can promise that number.
The price is the number of rooms times the price per room. It depends only on your room count, never on your nightly rate. Rooms above 250 are not charged.
For example, a hotel with 100 rooms pays $300, $600 and $900 a month on the three plans, paid yearly.
Paying yearly is 12 months for the price of 10 monthly ones: 2 months free.
Paying monthly costs 20% more and has a 6-month minimum, then you can stop any month. You can switch to yearly at any time and drop the 20%.
Each plan includes the one before. No audit is needed before a plan.
Fees your booking engine or Tripadvisor charge are yours. On the top plan you pay Google and Microsoft for the ad clicks.
From Seen & Booked. Your own price is on Google's price list within 60 days of the day you hand over what you control: profile access, the engine contact and a signed letter.
If not, a yearly payer gets 20% of the first year's price back, and a monthly payer gets two months back.
It applies only where your booking engine can connect to Google. We check that for free, before you sign. It does not cover resellers undercutting you, engine fees you decline, or partner hotels. For a group it counts per hotel.
OTAs bring you demand. The aim is to stop the avoidable leakage, not to leave them.
LAUNCH OFFER. The first 10 hotels get Seen & Booked at the Seen price for 6 months, in return for a written case study and the use of your before-and-after numbers.
Optional. You do not need any of them before a plan.
Other work, such as a new website or new pages, help switching booking engine, tracking or translations, is $100 an hour. The price depends on the scope of the project.
Each hotel takes a plan at the list price. The 250-room limit and the 60-day promise count per hotel.
OUR LINE
FOR AGENCIES AND BOOKING ENGINES
You hold the logins and the client. We run the weekly checks from your guests' countries and send evidence packs with your logo. The weekly check under your name costs a quarter of the list price, with a smallest bill of $25 a property a month. A pilot is $10 a property a month for three months. For agencies and consultancies we also write a white-label AI report: $150 a report, the first three free.
Do. Many fixes are theirs to make. We find the problem from your guests' countries, tell them exactly what to change, and check it stays fixed.
Rooms times the price per room. Per room a month, paid yearly: Seen $3, Seen & Booked $6, Seen, Booked & Defended $9. A hotel under 25 rooms counts as 25 on Seen, and under 50 rooms counts as 50 on the other two, which sets the smallest bill. Rooms above 250 are not charged. The price depends only on your room count, never on your nightly rate.
No. The audit ($950) is an optional one-off, not a step before a plan. Before you take Seen & Booked, we check for free whether your booking engine can connect to Google, and we tell you before you sign.
The audit prices your rooms like for like on four dates from three countries, explains why each cheaper price is cheaper, shows who advertises on your name, measures how AI assistants name your hotel, and gives you a fix plan. Audit + fix ($1,900) adds the work: we get your own price onto Google's price list through your booking engine and correct the facts on your listings. It is one time, with no monthly plan.
Then we tell you before you sign, and the 60-day promise does not apply. Seen still shows you every week what is wrong and what to change.
No, and we do not try to remove them. Every week we show you who sells cheaper and by how much. From Seen & Booked, every month we list which of those are your own OTA promotions, which you can switch off or match. Reseller and wholesale rates you cannot switch off yourself. The leak evidence pack gives you dated proof and questions for your wholesale contract.
We never ask you to break a contract. A members' price goes live only after you confirm your agreements allow it.
No. Seen needs no access at all. For the fixes in Seen & Booked, you add us as a user with limited access and remove us when you like.
Then your free check says so, and it costs nothing.
You pay Google and Microsoft directly from your own accounts, about $150 to $450 a month. On Seen, Booked & Defended we set up the ad and run it, inside the daily budget you set.
ChatGPT and Perplexity, every quarter. We ask many questions, report how often your hotel is named with a range, in your guests' languages, and show who is named instead and which websites the assistant read. We do not measure Gemini until its terms allow it. Claude, DeepSeek, Baidu and Naver are on request.
Nobody can promise that. We measure how often assistants name you and, from Seen & Booked, fix what they read about you, which is the part you control.
Google comes first: it is the only place where your own website can show a price for free. Seen also checks your facts on Bing, Apple Maps and Tripadvisor every month. From Seen & Booked we correct them, and your Facebook page, and measure what AI assistants say about your hotel.
Yearly is the base price: 12 months for the price of 10 monthly ones, so 2 months free. Monthly costs 20% more and has a 6-month minimum, then you can stop any month. You can switch from monthly to yearly at any time and drop the 20%. Pay yearly if you plan to stay. Pay monthly if you prefer to spread the cost.
A hotel under 25 rooms counts as 25 on Seen, and under 50 rooms counts as 50 on the other two. Paid yearly the smallest bills are $75, $300 and $450 a month. Paid monthly they are $90, $360 and $540. A hotel with 30 rooms pays Seen on 30 rooms, $90 a month paid yearly, and the other two plans on 50 rooms.
Yes. You can move up a plan at any time. Each plan includes the one before.
It starts with Seen & Booked and applies where your booking engine can connect to Google, which we check for free before you sign. If your price is not on Google's price list within 60 days of the day you hand over what you control, a yearly payer gets 20% of the first year's price back. A monthly payer gets two months back. It does not cover resellers undercutting you.
Yes. After the first 6 months you can stop any month. If you pay yearly, you pay once for the year.
FREE CHECK
Send your hotel's name. We check Google, your name and AI search from your guests' countries and show you who gets the booking.